WorldMarketer

You’ve probably heard the term “crowdsourcing.” Over the past couple of years it has been added to the growing lexicon of terms that has bubbled up out of the tireless innovation that marks today’s digital landscape.

So what is it? Wikipedia defines it thus: “Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.”

If you haven’t already, it might be good to commit the term and definition to memory as the tactic is increasingly being embraced by creative companies as another option in their marketing toolkit. It has even recently found its way into banana marketing.

You know the familiar Chiquita banana sticker. (If not, here’s a reminder.) Well, after years and years the brand is looking for a sticker facelift, and they’re calling on you for help. Toward that end, they’ve launched a crowdsourced contest that will pick the 18 best designs and will use these to adorn Chiquita bananas across the U.S.

With a deadline of July 18, it’s too early to tell what sort of impact the contest may have. But it does meet one of the hallowed goals of today’s digital marketer: interactivity. It’s also good food for thought as far as how crowdsourcing might work for your product or service.

And by the way, if you want to check out the design contenders, you can go bananas here.

Darren Megarry
viaLanguage

Bookmark It

Hide Sites